Keynote Speech: "Computational Social Analytics: the iLab@Heinz experience"

Reception and Keynote Speech on Complex Social Analytics

Tuesday 12/10/2010, 17:00-18:30, FEUP (Room B032)

"Computational Social Analytics: the iLab@Heinz experience"
Professor Ramayya Krishnan, Dean, Heinz College, Carnegie Mellon University

Abstract:The increasing use of digital devices and instrumented networks enables detailed data to be collected about how people live their lives, communicate, collaborate and conduct work. These data provide an unprecedented opportunity to leverage both computation and social science to develop new behavioral theories and to pioneer new privacy- preserving analytic techniques with applications in societal and commercial contexts. Recognizing the inherently inter-disciplinary nature of the effort, the iLab at the Heinz College has convened a group of faculty from around the CMU campus with expertise in social science (sociology and economics), marketing science, optimization, machine learning and statistics and compiled a set of large societal scale data sets in multiple contexts from different nations (e.g., India and Portugal). This talk will discuss some examples of research conducted at the lab and discuss preliminary evidence of what has been accomplished to date.